Continued…
Initially shooting without flash, to ensure there is little to non-ambient light present within the room, applying light through the camera appears brighter and creates a cleaner shot. Sophie tends to take advantage of material that allow light to shine through and incorporate the products shadows to create dimension throughout the shot. Using reflectors and flags is a quick and easy way to control light and further experiment with the shoot. Trial and error is key!...
When editing her shot’s Traynor refers to herself as ‘just a one step at a time kinda gal’ (Traynor, S. 2022), stressing the importance of patience. Using Capture One, creates a more subtle post-produced edit and is regarded as industry standard photographers are expected to be familiar with. Consider the layout, set design and how the object sits within frame contributes to a skill.
There is often very little thought considered throughout the initial set up. Taking into account, colours, size, and scale, Traynor recommends positioning objects in frame with white tac and toothpicks to ensure the object remains in place and avoids moment within the composition during still shots. Traynor often uses live view for product overlays and changes camera settings slightly to see what is going on within frame. This allows Traynor to work from a distant and make quicker and more alterations if required in regard to how the products interact with each other, pairings and use of surrounding space. Using shadows in accordance with the product, such as long and thin shadows for specific objects, makeup brushed, mascara and gloss creates a more dimensionally and engaging shot. Space is often required for advertisements that use text and company logos therefore should be taken into consideration during the shoot and within post-production.
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